![]() Later, these images can be used for editing or post-production. The goal of a photoshoot is to achieve a predetermined visual objective. Soft skills are also valuable, as they're highly transferable and make you a great person to work alongside, but they're impossible to prove on a resume.Ī photoshoot is a series of photographs that a photographer takes of someone, usually of a model or a famous person, to be used in a newspaper or a magazine. ![]() Hard skills are generally more important to hiring managers because they relate to on-the-job knowledge and specific experience with a certain technology or process. Emphasize the skills that are most important for the job.List mostly hard skills soft skills are hard to test.Include 6-12 skills, in bullet point form.Here are some tips to keep in mind when writing your resume's skills section: If you haven't started your job search yet, you can look over resumes to get an idea of what skills are the most important. Want to learn more or interested in learning about what Gabby’s all about? Scope her out, here: join her inspirational community through the hashtag #maycausemiracles.Your resume's skills section should include the most important keywords from the job description, as long as you actually have those skills. Let’s be honest: I don’t like being told what to do. Show me something sweet and I’ll want to scope it out, not just because you told me to. Share that YouTube video on your Facebook page. Screenshot a stellar tweet and post it on Instagram. Cross-promotion should really be more a teaser to content that lives elsewhere. ![]() “Visit my Facebook Page and follow me on Twitter!” Gabby seamlessly cross-promotes and consequently grows her channels not only by telling her users to visit these pages, but by showing them what’s happening in other spaces. As a life coach, Gabby often published quotes from her book but it works because that that is why her audience is following her. If you want to quote yourself or talk about your product, think about your audience. What do they really want to hear or see? What inspires them? Consider these things before moving forward. That’s why it is important to know what your audience is looking for.Īlso understand that what your audience wants from your brand is not always the same as what you want to give them. If her book was dull and drab like white on rice, maybe we wouldn’t dig her quotes so much. Why? Because its why we follow Gabby – to take her daily affirmations and apply them to our own lives. Gabby quotes her book nonstop and her fans, including myself, are totally digging it. Try not to make it all about you.Ī social media consultant could hesitate from telling Gabby to post quotes from her book on Instagram all day long, but it works. If I can’t tell who you are and what you stand for right off the bat, I’ve moved on. She believes in letting go of fear and embracing love. When I scope out Gabby’s social media channels for mere moments I know this: She likes green juice. That’s great if we get to hang out in real life, but in the virtual space that’s just overwhelming. It’s pretty easy for a brand to start feeling or craving to be as dynamic as the many parties who make it up. What integrated marketing solutions can you gain from Gabby’s own branding? 1. Pretty impressive, eh? She rocks Instagram and receives consistent, if not overwhelming, engagement from her fans. So, what’s she doing that’s working? Integrate Those Channels, BabyĪs my fingers hit the keyboard in the lotus823 office on a grande ole’ August evening in the year 2013, Gabrielle Bernstein’s wracked up the following social media community counts: Facebook: 49,703 Likes Twitter: 67,053 Followers Instagram: 18,563 Followers Pinterest: 12,025 Followers. Us sass monsters out there try to toughen up before reaching for these affirmations but it’s about what works for you.įor those of you who haven’t jumped on her spiritual bandwagon, Gabrielle Bernstein’s a motivational speaker, life coach, and author (three books deep), including a New York Times’ best seller, which relies most heavily on the teachings of the metaphysical text A Course in Miracles.Īs a former PR gal herself, Gabby probably knows not only a thing or two about what causes us to yearn for some stress relief, but also how to market herself. After more than two years of working side-by-side our stellar Integrated Marketing Manager, Katie Foley, I’ve learned not only a thing or two about managing and executing branding campaigns, but also about “Spirit Junkie” Gabrielle Bernstein and her positive affirmations.
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